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Episode 7: 3 Reasons You Need Email Marketing for Your Business

As business owners, most of us have a love/hate relationship with email. Usually, people don’t love getting bombarded with emails in their personal life and that can spill over into their business.

In this episode of Construct & Generate, I am going to be sharing the importance of email marketing, how to optimize it, and why it is a must-have in your business.

Despite what you might think, email isn’t dead! Just because you may not like getting promotional emails doesn’t mean that everyone feels that way. Email is something that every generation uses, so no matter who your audience is, they are checking their email and you can reach them directly by making email marketing a priority in your business.

Trust me, if you aren’t using email marketing, you are missing out! You don’t want to get left behind, so start sending those emails. This will help you generate more customers and grow your business. It can also help you come across as an expert in your field.

Topics We Cover in This Episode:

  • The top three reasons you need to be using email marketing

  • How email helps you reach any generation

  • The number of people who use email daily

  • The type of content to include in your emails

  • The 5 touch points of communication you need with customers

  • Why consistency matters

It just doesn’t make much sense not to use email marketing. There are so many benefits to your business, it’s a no-brainer! I hope this episode inspired you to get started using email marketing. Remember, even if your list is small, it can still make a huge impact.

I would love to hear any questions you have! Make sure to join the Construct & Generate Facebook group so we can work through ideas for emails together to help you get started. You can also get other tips and tricks for your business and connect with like-minded entrepreneurs. Can’t wait to see you there!

Resources Mentioned:

Additional Resources:

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